Intern, Marketing (Social Media)
San Jose, CA 
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Job/Internship Description
Description

Location: San Jose, United States
Type of Employee: Intern

Vocera delivers the leading platform for clinical communication and workflow. Our mission is to simplify and improve the lives of healthcare professionals, patients, and families while enabling hospitals to enhance quality of care and operational efficiency and humanize the healthcare experience. Hospitals and health systems around the world have selected our solutions to enable care teams to communicate and collaborate using smartphones or our hands-free, wearable Vocera Smartbadge and Vocera Badge. They can create a richer, more human connection for patients and their loved ones before, during, and after care using Vocera Ease applications. Our platform is interoperable with most clinical and operational systems used in hospitals. In addition to healthcare, Vocera solutions are found in aged care facilities, veterinary hospitals, luxury hotels, retail stores, schools, power facilities, libraries, and more. Vocera is headquartered in San Jose, California, with offices in Indiana, Orlando, Canada, India, United Arab Emirates, Australia, and the United Kingdom. Learn more at and follow @VoceraComm and @VoceraEase on Twitter.

Position Description: Vocera is seeking a highly motivated, collaborative and creative Social Media Marketing Intern to join our team. You will spend your summer drafting social media editorial calendars based on brand messaging and guidelines, analyze the company's online brand performance versus competitors, and developing share of voice reports. Our internship is designed for individuals who are currently enrolled at an accredited college/university and who will be continuing their studies in the fall. This position reports to the Social Media Strategist.

Responsibilities
  • Learn to monitor brand and competitor mentions, identify industry influencers and share digital and industry trends through reporting monthly analytics
  • Maintain the company's social media listening report, compiling Vocera and competitor brand mentions in an organized manner
  • Work cross functionally to drive employee engagement strategies and promote Vocera's intern program
  • Leverage your social media skills to enhance Vocera's visibility as the industry thought leader in healthcare
  • Draft weekly Vocera social posts for marketing campaigns
  • Work with the team to maintain and update the company's social media editorial calendar, and update with upcoming milestones and awareness days and months
  • Learn about current healthcare trends, industry standards, emerging regulations and innovations to ensure effective content that achieves the organization's goals
Competencies
  • A real passion for social media, online communities, and connecting digital content to overall public relations and marketing strategies
  • Knowledge of social media tools, platforms, and aptitude to learn best practices with an understanding of social media publishing and monitoring tools
  • Well organized with high attention to detail and driving results through collaboration, teamwork, and a positive attitude
  • Good excel skills with exposure to social media analytics reporting
  • Self-motivated and aptitude to learn quickly
  • Positive attitude and work ethic
  • Excellent verbal and written communication skills; strong sense of professionalism
Requirements
  • Pursing Bachelor's degree in Social Media, Public Relations, Journalism, Communication, Marketing, or related field
  • Understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, Reddit, TikTok, etc.) and how each platform used in different scenarios
  • Basic knowledge of media metric dashboards (i.e., Brandwatch) and share of voice reporting for social and traditional media
  • Able to work independently at times and dedicate a minimum of 20 hours/week
  • Must be legally authorized to work in the United States without restriction
  • Willing to submit to a background investigation, including verification of your employment and criminal history
  • Must be 18 years of age or older

Belief in Diversity

Vocera Communications is an Affirmative Action Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.

 

Position Summary
Start Date
As soon as possible
Employment Type
Full Time
Period of Employment
Open
Type of Compensation
Paid
College Credits Earned
No
Tuition Assistance
No
Required Student Status
Open
Preferred Majors
Other
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